Brand Introduction and Mission

Pimary is a local flagship product in Hong KongSustainable livingSince its establishment in 2016, the lifestyle brand has grown from a small shop in a village house in Tai Po to a well-known green living hub in Hong Kong. It offers a wide range of products including premium coffee beans, single-serve coffee, natural skin care products, and eco-friendly home goods, and is committed toEnvironmental protection, health and life aestheticsIntegrate into the daily life of Hong Kong people.

The brand mission isbe kind to natural. sustainable lifestyleIt advocates harmonious coexistence with nature and promotes a simple, pure and burden-free lifestyle.

Brand story and development history

Pimary was born in 2016 in a green village house in Tai Mei Tuk, Tai Po. It transformed the old house into a lifestyle concept store integrating a herb garden, coffee space, and sustainable product exhibitions and sales, attracting many media interviews to share the brand story and environmental protection concepts.

As its brand influence grows, Pimary has successively collaborated with shopping malls such as Eslite, One City, and Hysan Place, bringing sustainable living into the city center. In 2019, we collaborated with Nan Fung Textile Factory to open the second branch store, officially launching the brand's urbanization development.

From 2024 to 2025, Pimary will continue to expand its influence, existingAIRSIDE Unpackaged Grocery × Selection storewithNan Fung Textile Factory Selection StoreWe have two major stores and are constantly enriching our product line and membership services.

Pimary Brewing: Sustainable Coffee Culture

In Pimary's product line,Pimary BrewingThe coffee series holds an important position, reflecting the brand's commitment to naturalness, purity and sustainability.

The brand only selects high-quality coffee beans that have passed environmental protection certification and adheres to itFreshRoastNo preservativesFreshly produced every week to ensure the best flavor. Whether it's classic concentrated, single variety, or organic cold extract, there are a wide range of choices.

Featured products include:

• CB18 Hundularis Sherry cask low-temperature Fermented coffee beans
• CB22 Wine-brewed Osmanthus Coffee beans
• CB25 premium blended coffee beans, CB24 espresso blended coffee beans
• CB23 Coconut Milk Candy single-origin Coffee Beans, CB29 Strawberry Sweetheart Blend Coffee Beans (Seasonal Limited Edition)

Single-serve coffee: The perfect blend of convenience and quality

PimarySingle-serve coffee seriesIt is especially suitable for busy urbanites, office workers, or outdoor travelers to brew. Just hot water is enough to enjoy freshly brewed premium coffee.

The brand constantly innovates its flavors and releases seasonal limited editions every year, such as:

• Coffee Ear-hanging Bag - Vanilla Cream Whisky Flavor (Sherry cask Low-temperature fermentation)
• Coffee baguettes - Strawberry cheesecake, coffee baguettes - blueberry gummy candies
• Coffee ear-hanging buns - Sweet wine osmanthus, coffee ear-hanging buns - Jasmine and citrus Longjing tea
• Cold Brew Coffee Bag - Coconut Milk Candy (Suitable for cold brewing)
• Coffee Ear-Hanging Bag - Changkeng Jasmine Citrus Longjing Tea Mix (Latest Limited Edition)

Each package is independently packaged for easy carrying, catering to different occasions and taste preferences.

The all-round embodiment of the concept of a healthy lifestyle

Pimary does not merely sell coffee; it is also a one-stop green living platform. Its products include:

• Natural skin care products: additive-free, vegan, organic-certified facial cleansers, face creams, body lotions, etc
• Eco-friendly home products: unpackaged grains, eco-friendly tableware, reusable storage and cleaning supplies
• Health supplements: collagen, probiotics, curcumin, etc
• Aromatherapy and daily necessities: aromatherapy essential oils, candles, bath salts, etc

Brand active supportLocal productionwithCommunity LinkThe Nan Fung Textile Factory store features a local brand section and sets up weekend pop-up booths to showcase the works of Hong Kong artisans and small businesses.

Pimary advocatesNo packaging, reduced plastic, and waste reduction at the sourceEncourage customers to bring their own containers when purchasing and support the sustainability of the Earth with practical actions.

Purchase methods and branch store information

Pimary continuously promotes online shopping and in-store services, allowing you to easily select a wide range of products.

You can visit the Pimary official website:pimaryhk.comBrowse a wide range of premium coffee beans, single-serve coffee, skin care products and eco-friendly daily necessities. Free delivery is available for orders over HK$400. Members can enjoy more exclusive offers.

If you want to purchase in person, you can now go to the following stores:

• Shop 223, 2 / F, AIRSIDE, 2 Coordination Road, Kowloon Kai Tak (AIRSIDE Unpackaged Grocery × Selection Store)
• Shop 105, 1 / F, Nan Fung Textile Factory, 45 Pak Tin Po Street, Tsuen Wan, New Territories (Nan Fung Textile Factory Selection Store)

Pimary once had a branch in K11 MUSEA, Tsim Sha Tsui, but it closed down on July 7, 2025. For the latest branch information, please refer to the official website."

For the latest product details, store operating hours or any questions, you are welcome to visit the Pimary official website at any time or check the brand's latest updates on social media platforms.

Market positioning and brand future

Pimary targets the middle class aged 25 to 45 who value quality of life and environmental protection concepts as its core customer group. In the wave of sustainable development in Hong Kong, Pimary has relied onProduct innovation, brand concept, and experiential marketingIt has established a unique market position.

As consumers' environmental awareness rises, Pimary plans to strengthen its digital transformation, expand its product line, and support more local production and community collaboration, continuously promoting a sustainable living culture in Hong Kong.

Conclusion

Pimary is not merely a coffee shop or a grocery store; it is aAttitude towards lifeAn advocate. The brand adheres to purity, simplicity, waste reduction and caring for the Earth, making every purchase a better choice for oneself and the environment.

Whether you are a coffee enthusiast, a pursuer of natural skincare, or a practitioner of eco-friendly living, Pimary can bring healthy and sustainable products to your life in the most convenient and considerate way.

Go nowPimary Official WebsiteOr visit our store in person and start your new choice for a green life!